In My Honest Opinion -- (I, MHo)

Are Parents Really Going To Admit Their Kids Are Dumb?

I randomly saw this article in the NYT about how Disney’s “Baby Einstein” DVDs made false claims that kids could be educated by videos. So Disney is offering a money back deal to parents who are unsatisfied with the DVDs… But what parent is going to admit their kid is dumb just to get back a few bucks? I think the refund rate (if it’s ever published) would make for some intriguing data on human psychology (if there were demographic data associated with the returns). Where are the Freakonomics guys when you need them?